Founder & Senior Creative Director
Global (Africa, Europe, Americas)
November 2019 – May 2025

I founded Blindage in 2019 and ran it for five years as both creative lead and business operator. I directed brand strategy, creative process, and client relationships while building a team of designers, developers, and collaborators. We worked across fashion, hospitality, technology, and consumer brands in four continents.

What I led:
50+ brand identities. I built visual systems — logos, typography, color, imagery — that worked across cultures and channels. Every identity started with strategy. Every system was designed to scale.

20+ advertising campaigns. I directed concepts and execution across print, digital, social, experiential, and out of home. The work generated 1M+ impressions and elevated market positioning for clients who needed to own their category.

10+ packaging programs. I led material innovation, structural design, vendor coordination, and quality assurance. Packaging became the stage where brand intention met customer experience.
Photographic art direction. I directed product, lifestyle, and commercial shoots. I oversaw retouching and post-production to guarantee visual consistency across all touchpoints.

Motion graphics and video. I created launch films, social content, and presentation narratives using Premiere Pro and After Effects. The work moved like stories, not ads.

Design systems and governance. I built frameworks in Figma and Adobe that reduced revision cycles 40% and enabled seamless collaboration across teams and geographies.

AI integration. I pioneered MidJourney, Adobe Firefly, and Runway into our workflows, accelerating concept development 30% while expanding creative possibility.

Budget and production leadership. I directed creative budgets from 10K to 150K, partnering with production houses to deliver on accelerated timelines without compromising craft.

In 2025, I closed the client service business and transitioned Blindage into a creative platform run by a wider community.